Okto Channel Rebrand

CONTEXT

Okto, a television channel based in Singapore, with a focus on content for children, was looking

for a fresh channel rebrand.

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CHALLENGE

I had to ensure that the overall theme of the rebrand should look playful and personalized yet not so generic that it loses the Singaporean essence.

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EXECUTION

Colorful balls serve as the main elements to drive the animation with other playful elements such as balloons and tubes together with the addition of icons of landmarks from Singapore.