CONTEXT

Starhub, a Singaporean television channel wanted a complete revamp of their channel idents and packages. There is a total of 5 main idents with a focus in each of the Starhub brand colors (Pink, Green, Gold, Blue, Red) and on top that, the team also had to design the interface elements of the channel. My main role in this rebrand was establishing the design and animation for the On Air, Promo, Star Endorsement and VOD packages of the channel.

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CHALLENGE

Using elements from the Pink and Red ident, I had to incorporate them to my overall design and animation of my segments while maintaining the overall art direction.

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EXECUTION

The overall designs of the packages encompasses of various depths and gradients giving the impression of imaginary terrains weaving across forming landscapes as secondary elements such as crystals, stars flow into the scenes, presenting an impression of elegance as the viewers look towards the overall atmospheric beauty of the packages.